seyekuyinu.com

Ṣẹ̀yẹ Kuyinu

Agile Coach · Systems Thinker · Entrepreneur · Author

I help engineering and product teams move from waterfall habits to adaptive, flow-based systems. I coach from curiosity, not prescription — and I believe real change requires safety, not just process compliance.

Experience

July 2021 – Present

Agile Coach

Beeline

  • ·Scaled Agile practices from team level to Tribe/ART (Agile Release Train) model
  • ·Coached Scrum Masters, Product Owners, and developers at the program and tribal level

Situation

Beeline had Scrum adoption at the team level but lacked coherence and maturity at the program level. They needed to scale Agile practices beyond individual teams toward a Tribe/ART model.

Approach

I operated at the program and tribal level — facilitating PI Planning, building structures for transparency, identifying systemic impediments, and driving maturity assessments. I wasn't just running ceremonies; I was reshaping how the organization understood Agile as a mindset rather than a checklist.

Impact

Helped the organization shift from team-level Scrum adoption to a coherent program-level Agile practice with measurable maturity improvements.

May 2021 – July 2021

Agile Team Coach

Beeline

  • ·Facilitated all Scrum ceremonies and coached teams to self-organize
  • ·Promoted to Agile Coach within two months

Situation

This was the entry point at Beeline — starting at the team level to understand the organization's dynamics before moving to a broader coaching role.

Approach

Facilitated all Scrum ceremonies, coached teams toward self-organization, removed impediments, and worked closely with Product Owners on backlog health and sprint readiness.

Impact

Rapid demonstration of value led to promotion to organizational Agile Coach within two months.

November 2018 – May 2021

Senior Scrum Master

Jacksonville Electric Authority (JEA)

  • ·Successfully transitioned a team from waterfall to full Agile
  • ·Trained would-be Scrum Masters in bi-weekly coaching sessions

Situation

JEA was a utility company with teams deeply embedded in waterfall. There was a need for real transformation — not just Agile vocabulary layered on top of existing habits.

Approach

I led the full transition from waterfall to Agile — tracking and communicating velocity, facilitating ceremonies, coaching team members on Agile principles, and running bi-weekly Scrum Master training sessions to build internal capability.

Impact

Successfully transformed a waterfall team into a functioning Agile team. Built internal Scrum Master capability that could sustain the practice after my engagement ended.

January 2018 – August 2018

Senior Scrum Master

AssistRx

  • ·Brought Scrum rigor to a health-tech startup environment
  • ·Led waterfall-to-Agile transition with metrics reporting and PO support

Situation

A health-tech startup that needed Scrum rigor and team discipline. Fast-moving environment with the typical startup tension between speed and process.

Approach

Full Scrum facilitation — waterfall-to-Agile transition, metrics reporting, Product Owner support, and weekly Scrum Master training. Balanced the need for structure with the startup's need for velocity.

Impact

Established sustainable Scrum practices that gave the team both the discipline and the flexibility a health-tech startup needs.

April 2014 – January 2018

Scrum Master

CitiGroup

  • ·Bridged Product Management and Development in a complex enterprise
  • ·Managed offshore/onshore coordination and stakeholder dynamics

Situation

Large financial enterprise with complex stakeholder dynamics and offshore/onshore team coordination challenges. Enterprise Agile at scale, with all the political navigation that implies.

Approach

Served as bridge between Product Management and Development. Ran ceremonies, managed backlog, handled burn-down and velocity reporting, facilitated weekly SM training, and navigated resource negotiation with program management.

Impact

Learned that enterprise Agile is as much political navigation as it is process design. Built lasting bridges between historically siloed functions.

January 2012 – April 2014

CTO → Scrum Master

Ringier Africa Digital Publishing

  • ·Supervised development of Pulse.ng — grew to 10M+ visits/month
  • ·Introduced Agile from scratch across Kenya, Ghana, Senegal, South Africa

Situation

A pan-African media startup scaling rapidly across multiple countries. Needed both technical leadership and Agile adoption across distributed, cross-cultural teams.

Approach

As CTO, I created technology product lines, supervised development of Pulse.ng, and managed cross-continent IT infrastructure. As Scrum Master, I introduced Agile to the company from scratch — designed training resources, ran ceremonies, managed offshore teams, and introduced SAFe concepts.

Impact

Pulse.ng grew to 10 million visits per month under my technical supervision. Building something from zero with limited resources across multiple cultures is the most real-world Agile education you can get.

2011 – 2013

Head, Web Development

RightClick Ltd

  • ·Led creative direction, technical development, and client engagement
  • ·Mentored junior staff and managed end-to-end web projects

Situation

A Lagos-based web agency needing technical and creative leadership to deliver quality work across multiple client engagements.

Approach

Broad mandate — creative direction, technical development, client contact, proposals, mentoring junior staff, and managing web projects end-to-end. This was foundational experience in wearing multiple hats and leading without formal authority.

Impact

Built the capability and confidence that led to the CTO opportunity at Ringier, where I could apply these skills at continental scale.

Skills & Self-Assessment

Strong

— can teach this
  • Agile Coaching (Scrum, Kanban, SAFe, LeSS)

    10+ years, enterprise and startup contexts. SAFe4 SA, PSM II, ICP-ACC certified.

  • Agile Facilitation & Retrospectives

    ICP-ATF certified. Designed and run hundreds of ceremonies, workshops, and retrospectives.

  • Systems Thinking

    Applied across team dynamics, org design, product delivery, and contemplative frameworks.

  • Liberating Structures

    Deep practitioner — used in workshops, retrospectives, and training across organizations.

  • AI Automation (Vapi, Make.com, Supabase)

    Founder of Nysteria. Designed voice AI systems and automation flows for businesses.

  • Hypnotherapy & NLP

    NLP Master Practitioner, Certified Hypnotherapist, Certified Timeline Therapist. ICF-aligned.

  • Contemplative Writing & Facilitation

    Published author (Beyond Silence, This Glorious Dance). Meditation group leadership, speaking.

Moderate

— competent, not expert
  • Prompt Engineering

    Building AI products at Nysteria — system prompts, tool calls, automation design.

    Gap: Deeper eval/testing frameworks for production AI.

  • SAFe at Scale

    Applied at Beeline at ART/Tribe level with PI Planning facilitation.

    Gap: Full RTE-level experience across multiple ARTs.

  • Cloud Infrastructure (GCP)

    Deploying Nysteria services on Google Cloud Run.

    Gap: Deeper infrastructure, networking, and scaling expertise.

  • Watercolor & Oil Painting

    Active practice as a creative outlet and contemplative discipline.

    Gap: Formal training and exhibition experience.

Gaps

— honest about these
  • Data Engineering

    Haven't worked deeply with data pipelines, ETL, or analytics infrastructure.

    Closing it: Learning through Nysteria's data needs and Supabase work.

  • Full RTE Experience

    Coached at program level but haven't formally held the Release Train Engineer role.

    Closing it: Building toward this through current work at Beeline.

Certifications

  • SAFe4 SA (Scaled Agile Framework Agilist)
  • PSM II (Professional Scrum Master II)
  • ICP-ACC (ICAgile Certified Professional in Agile Coaching)
  • ICP-ATF (ICAgile Certified Professional in Agile Team Facilitation)
  • NLP Master Practitioner
  • Certified Timeline Therapist
  • Certified Hypnotherapist

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