Twitter, in my opinion, started as some sort of experiment by some ruby/python developers. Written in a couple of programming languages including Scala( programmers find out about that language), the then ‘twittr’ became unexpectedly successful. It also opened doors to other ‘social online cultures’, including the concept change of Facebook as we know it.
Twitter has opened doors for other web applications like bit.ly, twitpic, twitvid. It has also generated its own vocabulary. Don’t be surprised when you hear terms like tweeps, tweminars etc.
People who are not on twitter or who have not spent at least 30minutes on twitter have wondered why those on twitter are addicted to the ‘boring’ concept. I must say, Facebook sucks after you get used to twitter. My tweeps will testify to that. Though two different communities with their different capacities, I must say that Twitter is a more knitted community.
Well, the purpose of this post is actually to talk about why #lightupnigeria didn’t trend. This is a quick post because I have to …run soon so I can’t explain hash tags and the twitter lingo. I am afraid, this post is not for the twignorant people. If you are not on twitter, you may not…err…understand this post. So get on there!
#lightupnigeria as I wrote in the twibbon I designed for the cause( yeah that green bulb that displays on some tweeple’s twitter avatars http://twibbon.com/Join/lightupnigeria-2
) , is a campaign that launched on twitter to sensitize people and the Nigerian government on the need to provide better power generation in Nigeria.
Almost every naija person on twitter knows about #lightupnigeria and probably have tweeted it. But that is where the question generates. Why hasn’t it ever trended on twitter?
When the campaign started, there were a little over 4,000 Nigerian tweeters(that’s different from twitters, by the way). The greatest number of specific hashtags per hour/per day gets to be the trending topic. How possible is it for 4,000 Nigerians to beat the whole world, especially the US with about 1,000,000 users who are also hashing out things like #avatar, #obama, #followfriday, #nowplaying.
As more and more naija users started getting accustomed to twitter, they started identifying with the culture and #lightupnigeria became part of it. But then the number of tweets with #lightupnigeria became less agressive. You will testify with me that unlike before when you tweeted #lightupnigeria an average of 20 times a day, right now you tweet it about 5 times a day and expect it to trend.
Because of the #lightupnigeria trending failure, a lot of people have put it aside and have embraced other trends. #LightupNigeria became less fun for Nigerians who are fun loving people and other topics took over and became more fun and #abaversion and #nigeriangrammar become world wide trending topics. Even our guy @FunnyJoker
helped to trend #abaversion.
Tweeps are getting tired of #lightupnigeria and that’s the truth! The Nigeria topics that will trend are just going to be topics that bring Nigerians outside the country and within the country together. #lightupnigeria in my own predictions won’t. Oh, @bubusn
, just my opinion.
In my own opinion, #lightupnigeria is only going to remain as a concept that brought a lot of nigerians together on twitter.
The ultimate question still remains: If #lightupnigeria finally trends, what next?
“@esepeters: All we are doing on twitter is telling ourselves to #lightupnigeria when even our govt can’t cc@seyekuyinu (cont) http://tl.gd/9qct6 “
You know my answer? N.O.T.H.I.N.G!