So I ask myself, how do I offer a new Music Streaming service and stand out from the competitor. Someone’s answer would be
- Make membership more premium (considering the fact that you can’t reduce the monthly rental fees or you’d struggle to pay the artists)
- Since its premium, you increase the quality of music.
- Include extra content: Videos and articles
- Make this premium membership feel very exclusive.
Well, that’s what Tidal did. I love the feel of the app. I probably will stick to my Deezer subscription for a couple more years till I understand what the big deal is between Tidal’s 1411kbs offering and Spotify’s 320kbs. After all, I pay $9 a month for Deezer and Tidal(which is not even available in Nigeria) costs $19 and you’d need some mad expensive hardware to even justify the cost.