At the moment I am reading two amazing books: The Four Hour Work Week and The Art of Thinking Clearly.
One interesting thing about both books is how they emphasize changing the way you think about the simplest of things- including what not to read. In The Four Hour Work Week, Tim Ferris writes about avoiding reading the news. Truth is most of what you read in the news is inapplicable. You can spend that time doing something else. Instead of reading, Tim gives an interesting tip about getting the news instead from people while on-the-go.
The Art of Thinking Clearly is another interesting one. I can say emphatically that reading this book is changing the way I think about investments. For instance, in the book, he talked about the trap of accepting free gifts. Free gifts most often than not potential blackmail tools. Many non-governmental organizations play on this. You give first to receive later. He also talked about the ‘Swimmer’s Body Illusion’.
Professional swimmers don’t have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques. Similarly, female models advertise cosmetics and thus, many female consumers believe that these products make you beautiful. But it is not the cosmetics that make these women model-like. Quite simply, the models are born attractive, and only for this reason are they candidates for cosmetic advertising.
